The closest widely recommended Benjamin Moore equivalent of Behr Ultra Pure White (PR-W15, LRV near 93) is Chantilly Lace OC-65, which lands around LRV 90 with the same crisp, near-neutral white read, holding Ultra Pure White's clean brightness within a few points and coming across a hair softer.
If you want an even brighter, cooler-leaning option on the Benjamin Moore deck, Super White PM-1 sits near LRV 89 with a faint cool cast that reads a touch cleaner than Chantilly Lace. On the Sherwin-Williams deck, High Reflective White SW 7757 is the match most people reach for, sitting right at LRV 93 and hitting Ultra Pure White's brightness almost exactly, with only a barely-there warm cast between them.
The delta is small in every case (a few points of LRV and a slight undertone shift), so treat these as very close and not exact. The only way to be sure is to confirm the match on your own wall before you buy gallons.
No paint company publishes an official cross-brand chart, so any Behr Ultra Pure White equivalent comes down to which color lands closest on two numbers: light reflectance value (LRV) and undertone. For the full method behind these calls, we walk through how cross-brand paint matching works in the pillar guide. The short version: brands mix on different bases and tint systems, so no color code maps one for one. Ultra Pure White adds a wrinkle, because it is Behr's brightest, most neutral white, engineered to carry almost no undertone at all, which leaves little room for another brand to match without drifting warm or cool. What we can do is find the Benjamin Moore and Sherwin-Williams colors that read almost the same on a wall, then hand you a way to prove it before you commit a single gallon.
The closest matches, side by side
| Color | Brand + code | Approx LRV | Undertone vs Ultra Pure White | Verdict |
|---|---|---|---|---|
| Ultra Pure White (reference) | Behr PR-W15 | 93 | Crisp, bright, near-zero undertone; engineered to read neutral with almost no warm or cool bias | The color you are matching |
| Chantilly Lace | Benjamin Moore OC-65 | ~90 | The same crisp, near-neutral white a few points down, a hair softer as light drops | Closest Benjamin Moore match |
| Super White | Benjamin Moore PM-1 | ~89 | Still bright but tips faintly cool, so it reads a shade cleaner and more clinical than the dead-neutral original | Cooler, brighter-white alternative |
| High Reflective White | Sherwin-Williams SW 7757 | ~93 | Matches the brightness almost exactly, with only a barely-there warm cast to tell them apart | Closest brightness (Sherwin-Williams) |
Try it on your house
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LRV figures are published-figure approximations and can move a point or two between fan decks and sample batches; Behr's brightest whites cluster around 93 to 94. Any hex or RGB you see for these colors is a digital rendering, not a spec: Behr Ultra Pure White around #F7F5F1, Chantilly Lace around #F4F4EF, Super White around #F1F2EE, High Reflective White around #F2F2EB. The authoritative reference is always a physical paint chip viewed in your own light.
Read the lineup top to bottom and the pattern is clear. Chantilly Lace is the honest first call on the Benjamin Moore deck: it holds Ultra Pure White's crisp, near-neutral character at nearly the same brightness, so of the three it drifts the least in a real room, softening just a hair as the light drops. Super White goes the other way, staying bright but adding a faint cool cast that reads cleaner and more clinical, while High Reflective White sits right on Ultra Pure White's LRV, the closest of the group on pure brightness, held back only by a barely-there warm cast. Every one is a near miss by a few points or a whisper of undertone, which is why this article ends on your own wall.
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Why there is no exact Behr Ultra Pure White equivalent
Three forces keep a perfect Ultra Pure White clone off the shelf. The first is that every brand mixes its whites in-house, so two colors can post a similar LRV and still lean apart once real light hits the wall. Ultra Pure White is engineered to sit as close to a pure, undertone-free white as a can of paint gets, which makes it hard to match: with almost nothing to lean on, any rival white tends to reveal a faint warm or cool bias by comparison. Chantilly Lace holds that near-neutral read at slightly lower brightness, Super White keeps the brightness but tips a touch cool, and High Reflective White matches the brightness while carrying the faintest warm cast. None is wrong; they are three points clustered around the same very bright, very neutral target.
The second force is the tint system. Each brand builds a color on its own base paint, then loads a proprietary set of colorants, so a match that looks dead-on in a fan deck can drift at the register, where the mix, the sheen, and even the batch nudge the undertone. The third force is context, and a near-neutral white like Ultra Pure White is unusually sensitive to it because it has no undertone of its own to anchor the read. North light can pull it slightly cool, while warm bulbs and a wood floor bounce warmth back and soften it. Ultra Pure White and its Benjamin Moore match can agree in a sunlit kitchen and separate in a dim hallway, which is exactly why we frame these as the closest recommended matches rather than exact equivalents.
When the Benjamin Moore match works (and when to stay Behr)
- Switch to Chantilly Lace OC-65 when you already run Benjamin Moore for trim and cabinets and want a single supplier. Near LRV 90 it holds Ultra Pure White's crisp, near-neutral white at close to the same brightness, the tightest read of the group on undertone and the safest one-for-one swap.
- Reach for Super White PM-1 when you want the brightest, cleanest white Benjamin Moore makes, or a modern ceiling where a faint cool cast reads crisp rather than creamy. Near LRV 89 it keeps the brightness but tips slightly cool, a shade more clinical than Ultra Pure White's dead-neutral read.
- Go with Sherwin-Williams High Reflective White SW 7757 when your palette lives on the SW deck or you want the closest brightness match. At LRV 93 it hits Ultra Pure White's reflectance almost exactly, held apart only by a barely-there warm cast, the best pick when brightness matters more than a perfectly neutral undertone.
- Stay with Behr Ultra Pure White when the rest of your palette was built around PR-W15, or when your samples show a visible drift. For the full personality of the color, its lighting behavior, and its best rooms, see Behr Ultra Pure White undertones and best rooms, and if you want the exact way to line two colors up without guessing, here is how to compare paint colors step by step.
Related matches
Rebuilding a whole Behr white scheme on the Benjamin Moore deck? We ran the same math for two whites people cross-shop right next to Ultra Pure White: the Benjamin Moore match for Behr Whispering White, the softer warm white a step down in brightness, and the Benjamin Moore match for Behr Silky White, the gentle off-white people pair with it on trim. Read alongside this one, they let you carry a full Behr palette onto the Benjamin Moore shelf without guessing at each swap.
Frequently asked questions
What is the closest Benjamin Moore equivalent of Behr Ultra Pure White?
The closest widely recommended Benjamin Moore match is Chantilly Lace OC-65. Its LRV sits near 90, within a few points of Ultra Pure White at LRV 93, and it holds the same crisp, near-neutral white character, coming across just a hair softer. Super White PM-1 is a brighter, cooler-leaning alternative near LRV 89. The delta is small, so paint a sample and confirm it on your own wall before you commit.
Is there a Sherwin-Williams version of Behr Ultra Pure White?
Sherwin-Williams does not sell Ultra Pure White, but High Reflective White SW 7757 is the match most people reach for. At LRV 93 it hits Ultra Pure White's brightness almost exactly, and it is the brightest white on the Sherwin-Williams deck, separated only by a barely-there warm cast. Because Behr and Sherwin-Williams tint on different bases, hold an SW chip against an Ultra Pure White chip in your own light before deciding.
What is the LRV and undertone of Behr Ultra Pure White?
Behr Ultra Pure White (PR-W15) has a published LRV near 93, among the brightest whites you can buy and just short of a theoretical pure white at 100. Its defining trait is a near-zero undertone: it reads as a clean, neutral white with almost no warm or cool bias, which is why it looks crisp in bright light and can tip slightly cool in dim or north-facing rooms. A good cross-brand match needs both that high brightness and that neutral character.
Will the Benjamin Moore match look identical to Behr Ultra Pure White?
No. No brand publishes official equivalents, so even the closest match carries a small LRV and undertone delta that shifts with your lighting, sheen, and the surface underneath. Treat Chantilly Lace or High Reflective White as very close, not identical, and test the specific match on your own wall before you buy gallons.
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