The closest widely recommended Benjamin Moore equivalent of Sherwin-Williams Pure White (SW 7005, LRV 84) is White Heron OC-57, which lands near LRV 83 with a slightly cleaner, near-neutral undertone.
On the Behr deck, Polar Bear 75 is the match most people reach for, sitting close to LRV 84 with a faintly cooler feel.
The delta is small in every case, so treat these as very close and not exact. Confirm the match on your own wall before you buy gallons.
Nobody publishes an official cross-brand chart, so any Pure White equivalent is really a question of which color sits closest on two numbers: light reflectance value (LRV) and undertone. If you want the full method behind these calls, we walk through how cross-brand paint matching works in the pillar guide. The short version: brands mix on different bases and tint systems, so there is no color code that maps one for one. What we can do is find the Benjamin Moore and Behr colors that read almost the same in a room, then hand you a way to prove it on your own wall.
The closest matches, side by side
| Color | Brand + code | Approx LRV | Undertone vs Pure White | Verdict |
|---|---|---|---|---|
| Pure White (reference) | Sherwin-Williams SW 7005 | 84 | Subtle warm white with a faint gray | The color you are matching |
| White Heron | Benjamin Moore OC-57 | ~83 | A hair cleaner, nearly neutral | Closest overall |
| White Dove | Benjamin Moore OC-17 | ~83 | A touch warmer, soft greige | Warmer alternative |
| Polar Bear | Behr 75 | ~84 | Very close, faintly cooler | Best Behr option |
Try it on your house
No photo? Try a sample
LRV figures are published-figure approximations and can shift a point or two between fan decks and sample runs. Any hex or RGB you see for these colors is a digital rendering only. A physical paint chip in your own light is the authoritative reference. Approximate digital renderings: Pure White around #EDEAE0, White Heron around #ECEAE0, White Dove around #EFECE1, Polar Bear around #F0EEE4.
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Why there is no exact Pure White equivalent
Three things stop a Pure White clone from existing. First, decks differ. Sherwin-Williams, Benjamin Moore, and Behr each formulate their whites in-house, so two colors can share an LRV of 84 and still lean in different directions once light hits them. Pure White carries a subtle warm cast with a faint gray that keeps it from turning yellow. White Heron gets very close but reads a fraction cleaner, while White Dove tips a touch warmer and softer. Neither is wrong. They are simply different points around the same target.
Second, base and tint systems change the result. Each brand builds a color on its own base paint, then loads a proprietary set of colorants. A match that looks dead-on in a fan deck can drift slightly at the store because the mix, the sheen, and even the batch nudge the undertone. That is why a color with the same published LRV can look a shade brighter or grayer once it dries on drywall. Third, undertone shifts with context. North light cools every white, incandescent bulbs warm them, and a beige floor or a green lawn outside will bounce color onto the wall. Pure White and its Benjamin Moore match can agree in one room and separate in the next. This is normal, and it is exactly why we frame these as the closest recommended matches rather than exact equivalents.
When the Benjamin Moore match works (and when to stay Sherwin-Williams)
- Switch to White Heron OC-57 when you already buy Benjamin Moore for trim and cabinets and want one supplier. At roughly LRV 83 it keeps the soft, bright feel of Pure White with a slightly cleaner edge.
- Choose White Dove OC-17 if your space runs cool or north-facing and you want a hint more warmth. It is the cozier of the two Benjamin Moore options and one of the most trusted warm whites in the country.
- Go with Behr Polar Bear 75 when budget or store access points you to Behr. It is the closest Behr white to Pure White, faintly cooler, and easy to find at The Home Depot.
- Stay with Sherwin-Williams Pure White when the rest of your palette was designed around SW 7005, or when your samples show a visible drift. If the color is already flowing through your trim, doors, and ceiling, matching it exactly beats a near miss. For the full personality of the color, see Pure White undertones and best rooms, and if you are weighing it against the SW crisp-white option, here is Pure White set against Extra White in a side-by-side comparison.
Related matches
Matching a whole palette across brands? We ran the same math for two of the most-searched neutrals: the Benjamin Moore match for Agreeable Gray and the Benjamin Moore match for Accessible Beige. Read alongside this one, they let you rebuild a Sherwin-Williams scheme on the Benjamin Moore deck without guessing.
Frequently asked questions
What is the closest Benjamin Moore equivalent of Pure White?
The closest widely recommended Benjamin Moore match is White Heron OC-57. Its LRV sits near 83, about one point below Pure White at LRV 84, and its undertone reads a touch cleaner. White Dove OC-17 is a warmer alternative. The delta is small, so paint a sample and confirm it on your own wall before you commit.
Is there a Behr version of Pure White?
Behr does not sell Pure White, but Polar Bear 75 is the match most people reach for. It lands close to LRV 84 with a very slightly cooler feel. Because Behr and Sherwin-Williams tint on different bases, hold a Behr chip against a Pure White chip in your own light before deciding.
What is the LRV and undertone of Sherwin-Williams Pure White?
Pure White (SW 7005) has a published LRV of 84, which makes it a soft, bright white rather than a stark one. Its undertone is a subtle warm white with a faint gray that keeps it from reading yellow. That balance is why so many people look for a cross-brand match with a similar LRV and a clean, quiet undertone.
Will the Benjamin Moore match look identical to Pure White?
No. No brand publishes official equivalents, so even the closest match carries a small LRV and undertone delta that shifts with your lighting, sheen, and the surface underneath. Treat White Heron or Polar Bear as very close, not identical, and test the specific match on your wall before you buy gallons.
1 HD render plus 3 free color variations. See the SW color and its BM match on your real wall.
Trademark notice. Sherwin-Williams and Pure White, Benjamin Moore, and Behr are trademarks of their respective owners. FacadeColorizer is not affiliated with, endorsed by, or sponsored by these companies. Brand and color names are used descriptively (nominative fair use). Hex and RGB values are approximate digital renderings; the only authoritative reference is a physical paint chip.
Trademarks mentioned (Sherwin-Williams, Benjamin Moore, Behr, Caparol, Brillux, Sto, Alpina, Valspar, PPG, Glidden, Dulux, Crown Trade, Sandtex, Farrow & Ball, Johnstone's, Leyland) are property of their respective owners. FacadeColorizer is independent and not affiliated with any of them. Nominative fair use under Lanham Act §1125.
