Quick answer: The closest Benjamin Moore match for Sherwin-Williams Natural Choice (SW 7011, LRV 73) is White Sand OC-10 (LRV about 72). It sits within one LRV point of Natural Choice and stays in the same soft warm greige-white family, so on most walls the two are hard to tell apart.
If you want a little more color at the same lightness, the alternative is Ballet White OC-9 (LRV about 74). For Behr, the closest pick is Almond Wisp PPU7-11 (LRV about 74), though it reads a touch creamier and warmer than Natural Choice.
These are the closest widely recommended matches, not official equivalents. The LRV and undertone deltas are small, but the only way to be sure is to test the match on your own wall.
Sherwin-Williams Natural Choice SW 7011 is one of the most popular soft warm whites in the country, so people switching brands ask the same question every day: what is the Benjamin Moore (or Behr) version of it? Maybe your painter carries a different line, maybe the trim and cabinets are already specified in another brand, or maybe you just found a better price. Whatever the reason, no paint company publishes official cross-brand equivalents, so every answer is an approximation built from LRV, undertone, and side by side chips. If you want the full method first, here is how cross-brand paint matching works. Below are the closest matches, with the exact deltas so you know what you are trading.
The closest matches, side by side
| Color | Brand and code | Approx LRV | Undertone vs Natural Choice | Verdict |
|---|---|---|---|---|
| Natural Choice (reference) | Sherwin-Williams SW 7011 | 73 | Soft warm greige-white base | The color you are matching |
| White Sand (primary) | Benjamin Moore OC-10 | ~72 | About -1 LRV, a hair more beige | Closest on depth and undertone |
| Ballet White (alt) | Benjamin Moore OC-9 | ~74 | About +1 LRV, more visible greige-green | Use if Natural Choice reads too plain |
| Almond Wisp (Behr) | Behr PPU7-11 | ~74 | About +1 LRV, slightly creamier and warmer | Closest Behr, reads a touch warmer |
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LRV values are approximate and rounded; brands measure and round differently. Hex and RGB are digital renderings that shift with your screen. A physical paint chip under your own light is always the authoritative reference.
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Why there is no exact Natural Choice equivalent
Natural Choice is a specific recipe: Sherwin-Williams mixes it from its own colorants in its own tint base, and no other manufacturer has that formula. When Benjamin Moore or Behr build a similar warm white, they start from different pigments, so even a color that measures within one LRV point can shift a little in real light. White Sand can lean a hair more beige under warm bulbs; Almond Wisp can flash slightly yellow next to a cool floor. Those shifts are small, but they are exactly why no honest match can be called exact. Anyone who calls a competitor color the guaranteed twin of Natural Choice is selling certainty that the pigments cannot deliver.
This is also why depth matters more than the code. Natural Choice reads as a soft warm white at LRV 73. Any match that lands between roughly 71 and 75 will feel like the same color to most eyes; drop below 68 and it starts to read as a light greige, climb past 78 and it tips toward a plain off-white. White Sand at 72, Ballet White at 74, and Almond Wisp at 74 all stay inside that safe window, which is why they make the shortlist while creamier whites like Behr Swiss Coffee (LRV about 84) do not.
Treat the numbers as a shortlist, not a guarantee. Sheen shifts the read too: Natural Choice in a flat finish looks softer and slightly lighter than the same color in eggshell or satin, so sample your match in the sheen you plan to roll. Buy a sample of the match and the original, paint them side by side, and let them sit for a full day before you commit a whole room.
When the Benjamin Moore match works (and when to stay Sherwin-Williams)
- Switch to White Sand OC-10 when you already trust a Benjamin Moore retailer, want their Aura or Regal Select line, or are matching trim and cabinets already specified in BM. The depth is close enough that most people never notice the difference.
- Choose Ballet White OC-9 when Natural Choice reads too plain and you want a little more greige-green presence at the same lightness. It is the pick when a flat soft white feels like it is missing something.
- Stay with Sherwin-Williams Natural Choice when the color is going next to an existing Natural Choice wall, ceiling, or trim. Touch-ups and abutting surfaces need the exact formula, not a match, or the seam will show.
- Check the undertone in your own light before you commit. For the full breakdown, read Natural Choice undertones and best rooms, and if you are new to matching whites, here is how to compare two whites side by side without being fooled by the swatch card.
Related matches
Matching a whole set of whites across brands? These sibling guides use the same method for other popular Sherwin-Williams whites: the Benjamin Moore equivalent of Dover White for a creamier white a step warmer than Natural Choice, and the Benjamin Moore equivalent of Eider White for a cooler white with a faint gray-violet cast. Each one follows the same honest rule you saw here: match on LRV and undertone first, name the closest widely recommended color, then confirm it on your own wall before ordering a single gallon.
Frequently asked questions
What is the closest Benjamin Moore equivalent of Natural Choice?
The closest widely recommended Benjamin Moore match is White Sand OC-10, at an approximate LRV of 72 versus Natural Choice's 73. That one point difference is nearly invisible on a wall, and both stay in the soft warm greige-white family. If you want a bit more color, Ballet White OC-9 (LRV about 74) is the alternative. Neither is an official equivalent, so test the chip on your own wall before you buy gallons.
Is there a Behr version of Natural Choice?
The closest Behr match is Almond Wisp PPU7-11, at an approximate LRV of 74. It lands about one LRV point lighter than Natural Choice and reads a touch creamier and warmer. Behr does not publish an official Natural Choice equivalent, so treat Almond Wisp as a close starting point and confirm it under your own light.
Is Natural Choice warm or cool?
Natural Choice SW 7011 is a soft warm white with a greige base and an LRV of 73. In bright rooms it reads as a clean, warm white; in low or north light it shows more of its gray-beige side. That warmth is why creamier or cooler whites can match on depth but still feel slightly different in person.
Why is there no exact match to Natural Choice?
Each brand mixes its whites from different colorants and tint bases, so a competitor can match Natural Choice's LRV and undertone closely but never reproduce the exact formula. Cross-brand matches are always the closest approximation, not a copy. The only way to be sure a match works in your space is to paint a sample on your own wall and look at it across a full day of light.
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