The closest match, up front. The Benjamin Moore color most people reach for when they want Sherwin-Williams Snowbound (SW 7004, LRV 83) is White Heron OC-57 (approx LRV 83). It matches Snowbound's lightness almost exactly, with an undertone that runs a hair cooler and greener-gray.
On the Behr side, the widely recommended stand-in is Polar Bear 75 (approx LRV 83), a soft white that reads a touch cleaner and cooler than Snowbound's warm-gray softness.
Every one of these deltas is small (a point or two of LRV and a subtle undertone shift), which is exactly why no chart can settle it. The only way to be sure is to test the match on your own wall.
Sherwin-Williams Snowbound is one of the most requested soft off-whites in the country, the kind of quiet, barely-there white that reads clean without going stark. So the question that lands right behind "should I use it?" is usually "what is it in Benjamin Moore, or in Behr?" Here is the honest starting point: no paint brand publishes an official cross-brand equivalent, and Sherwin-Williams does not license the Snowbound recipe to anyone. Matching across decks is not a lookup, it is a judgment call about which chip lands closest on two axes at once, light reflectance value (LRV) and undertone. Snowbound sits at LRV 83 with a soft, warm-without-yellow character (a whisper of pink-warm rose held in check by gray), so a good match has to hold both of those at the same time. For the full method behind any of these calls, start with our guide to how cross-brand paint matching works.
The closest matches, side by side
| Color | Brand and code | Approx LRV | Undertone vs Snowbound | Verdict |
|---|---|---|---|---|
| Snowbound (reference) | Sherwin-Williams SW 7004 | 83 | The benchmark: soft warm-neutral off-white, a pink-warm whisper held in check by gray (approx hex #ECE7E0, RGB 236, 231, 224) | The color you are matching |
| White Heron | Benjamin Moore OC-57 | 83 | Very close: matches the lightness, runs a hair cooler and greener-gray, so it can part from Snowbound slightly in cool north light (approx hex #EAEAE1, RGB 234, 234, 225) | Closest widely recommended BM match |
| White Dove | Benjamin Moore OC-17 | 85 | Two points brighter and a touch warmer and creamier, with the faintest yellow-gray softener (approx hex #F0EDE2, RGB 240, 237, 226) | Best BM alternative if you want more warmth |
| Polar Bear | Behr 75 | 83 | A touch cleaner and cooler, a bit less warm on a full wall (approx hex #EDEBE3, RGB 237, 235, 227) | Closest widely recommended Behr match |
Try it on your house
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LRVs above are approximations of each brand's published figures, and the hex and RGB values are digital renderings that shift with your screen. None of them is authoritative. A physical paint chip, viewed at full scale in your own room, is the only reference that decides a match.
In practice, White Heron is the color designers reach for first when a client loves Snowbound but the job is spec'd in Benjamin Moore. It carries the same restful, low-contrast softness, so walls and trim stay in the same family instead of fighting each other. White Dove is the safety valve in the other direction: if your space runs cool and you want Snowbound's warmth pushed a little further, White Dove's creamier softness (two points brighter) gives you that glow without tipping into yellow.
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Why there is no exact Snowbound equivalent
Snowbound reads as a simple soft white, but under a spectrophotometer it is a specific mix of white base with a tiny load of gray, black and warm colorants. Benjamin Moore and Behr build their whites on different tint bases with different colorant sets, so even when two brands aim at the same LRV they arrive by slightly different roads. The result is undertone drift: one white leans a touch greener, another a shade warmer, and the gap only shows up once the paint is dry and your room's light gets to work on it. White Heron matches Snowbound's 83 almost to the decimal, yet it can still part ways from Snowbound in a cool north room because their undertones point in slightly different directions.
There is also the deck itself. Snowbound is tuned to sit beside its Sherwin-Williams neighbors like Alabaster, Pure White and Extra White, so it was never designed to line up with another brand's fan. Move to a Benjamin Moore or Behr deck and the reference points change, which is why a match that looks perfect on a chip at the store can read a shade off next to your existing trim at home. None of this makes a match unusable. It just means the honest word is closest, not exact, and the only test that counts is the one on your wall, at full scale, in your own light.
When the Benjamin Moore match works (and when to stay Sherwin-Williams)
- Go Benjamin Moore White Heron when your trim, doors or cabinets are already Benjamin Moore, or when your local store simply stocks BM. At LRV 83 the switch from Snowbound is invisible to almost every eye in normal daylight.
- Stay with Sherwin-Williams Snowbound when it is already on your ceiling, trim or an adjoining room. Matching Snowbound to itself removes the one variable you cannot fully control, undertone drift between brands. For where this color performs best indoors, see our notes on Snowbound undertones and best rooms.
- Lean warmer with White Dove OC-17, or ask the Benjamin Moore counter to color-match Snowbound from the chip, if White Heron reads a touch green or cool against your north light, gray floors or blue-toned stone.
- Settle the brightness first. If you have not decided how white you actually want the room to feel, compare Snowbound against a cleaner option in Snowbound vs Pure White. Deciding the brightness you want changes which match is even worth chasing.
Related matches
Cross-shopping more Sherwin-Williams whites? We ran the same numbers on two of Snowbound's neighbors: the Benjamin Moore match for Extra White, a crisper and brighter white for people who find Snowbound too soft, and the Benjamin Moore match for Greek Villa, a warmer and creamier white for people who want more glow. Snowbound sits between the two, which is exactly why its own match is so sensitive to undertone.
Frequently asked questions
What is the closest Benjamin Moore equivalent of Snowbound?
White Heron OC-57 is the closest widely recommended Benjamin Moore match, at an LRV of about 83 against Snowbound's 83, so the lightness lines up almost exactly. Its undertone runs a hair cooler and greener-gray where Snowbound leans pink-warm, so the two can part slightly in cool north light. White Dove OC-17 is the popular alternative if you want a little more warmth. Neither is an official equivalent, so confirm it on your own wall.
Is there a Behr version of Snowbound?
The closest widely recommended Behr match is Polar Bear 75, at an LRV of about 83, reading a touch cleaner and cooler than Snowbound's warm-gray softness. Behr can also color-match Snowbound at the counter from a physical chip, though the tint base and colorants still differ from the Sherwin-Williams original, so the result is a very close approximation rather than a copy.
Are these Snowbound matches exact?
No. No brand publishes an official cross-brand equivalent, and each white is mixed to a different recipe on a different tint base, so these are the closest widely recommended matches rather than exact copies. They land within a point or two of LRV and a subtle undertone shift. The only way to be sure is to test the match on your own wall.
What undertone does Snowbound have?
Snowbound is a soft off-white at LRV 83 that reads clean and almost cool at a glance, but it carries a subtle warm-gray undertone, a whisper of pink-warm rose held in check by gray. It can drift toward soft mauve under cool north light and read creamier under warm bulbs. That shifting warmth is exactly what makes an exact cross-brand match so hard to pin down.
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Trademark notice. Sherwin-Williams and Snowbound, Benjamin Moore, and Behr are trademarks of their respective owners. FacadeColorizer is not affiliated with, endorsed by, or sponsored by these companies. Brand and color names are used descriptively (nominative fair use). Hex and RGB values are approximate digital renderings; the only authoritative reference is a physical paint chip.
Trademarks mentioned (Sherwin-Williams, Benjamin Moore, Behr, Caparol, Brillux, Sto, Alpina, Valspar, PPG, Glidden, Dulux, Crown Trade, Sandtex, Farrow & Ball, Johnstone's, Leyland) are property of their respective owners. FacadeColorizer is independent and not affiliated with any of them. Nominative fair use under Lanham Act §1125.
