The closest match, up front. The Benjamin Moore color most designers reach for when they want Worldly Gray SW 7043 (LRV 57) is Revere Pewter HC-172 (approx LRV 56), a warm greige that lands a hair darker and a touch greener.
On the Behr side, the widely recommended stand-in is Wheat Bread 720C-3 (approx LRV 55), another soft warm-neutral that reads slightly browner and warmer on a full wall.
Every one of these deltas is small (one to two LRV points and a subtle undertone shift), which is exactly why a chart cannot settle it. The only way to be sure is to test the match on your own wall.
Sherwin-Williams Worldly Gray (SW 7043) is one of the most-used warm greiges in American interiors, a soft, light-to-mid neutral that behaves itself in almost every room. So the question we hear right behind "should I use it?" is a version of "what is it in Benjamin Moore?" The honest answer starts with a caveat: no paint brand publishes official cross-brand equivalents, and none ever will. Matching a color across decks is not a lookup, it is a judgment call about which chip lands closest on two axes at once: light reflectance value (LRV) and undertone. Worldly Gray sits at LRV 57 with a gentle warmth and a faint green-violet cast, so a good match has to hold both of those together, not just the lightness. For the full method behind any of these calls, start with our guide to how cross-brand paint matching works.
The closest matches, side by side
| Color | Brand and code | Approx LRV | Undertone vs Worldly Gray | Verdict |
|---|---|---|---|---|
| Worldly Gray (reference) | Sherwin-Williams SW 7043 | 57 | The benchmark: warm greige with a faint green-violet cast in soft light (approx hex #D3CDC2, RGB 211, 205, 194) | The color you are matching |
| Revere Pewter | Benjamin Moore HC-172 | 56 | Very close: a hair darker and a touch greener, a classic warm greige (approx hex #CCC3B4, RGB 204, 195, 180) | Closest widely recommended BM match |
| Collingwood | Benjamin Moore OC-28 | 62 | A touch lighter and cooler, with a faint violet whisper in dim light (approx hex #D2CBC0, RGB 210, 203, 192) | Best BM alternative if you want it lighter |
| Wheat Bread | Behr 720C-3 | 55 | Slightly warmer and browner, reads a hint more beige on a full wall (approx hex #CFC5B4, RGB 207, 197, 180) | Closest widely recommended Behr match |
Try it on your house
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LRVs above are approximations of each brand's published figures, and the hex and RGB values are digital renderings that shift with your screen. None of them is authoritative. A physical paint chip, viewed in your own room, is the only reference that decides a match.
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Why there is no exact Worldly Gray equivalent
Two brands can print two chips that measure the same LRV and still look different on a wall, because LRV only captures how much light a color bounces back. It says nothing about the colorants underneath. Sherwin-Williams and Benjamin Moore mix from different base and tint systems, with different pigments doing the warming, so even a careful match will drift on the undertone axis. Worldly Gray carries a soft green-violet cast; Revere Pewter leans a little greener and grounds it a shade deeper; Collingwood trades some of that green for a faint violet. Those are not defects, they are just what happens when you cross decks. The gap is usually a point or two of LRV and one small undertone step, which is invisible on a sample card and obvious on a sunlit wall.
Sheen makes it worse or better. A matte finish mutes undertone and hides small differences; a satin or eggshell in a bright room amplifies them. Add your flooring, your trim color, and the direction your windows face, and the "same" greige can read warm in one room and flat gray in the next. Worldly Gray is especially sensitive to green flooring and cool north light, and its Behr and Benjamin Moore cousins each shift a little differently under those same conditions. This is why we never call any of these an exact or official equivalent. The right phrase is the closest widely recommended match, and the closest match still has to be tested against the exact light where it will live.
When the Benjamin Moore match works (and when to stay Sherwin-Williams)
- Go with Revere Pewter or Collingwood when your contractor already stocks Benjamin Moore, or your trim and ceiling are BM, and you would rather keep one paint system than chase a cross-brand tint match.
- Stay Sherwin-Williams when other rooms in the house are already Worldly Gray. Batch and brand consistency across a whole home beats a one-point LRV preference every time.
- Lean to Collingwood if your Worldly Gray samples felt a shade too deep or too green and you want the greige a little lighter and cleaner; lean to Revere Pewter if you loved that depth and want to keep the grounded, slightly green warmth. For how Worldly Gray behaves by room and exposure, see Worldly Gray undertones and best rooms.
- Do not expect the BM match to fix an undertone you already dislike. If Worldly Gray reads too green or too warm in your light, a match that leans the same way will too. When you are comparing finalists, our walkthrough on how to compare paint colors the honest way keeps the test fair.
Related matches
Matching one greige usually means matching its neighbors too. If your palette is drifting a step deeper toward a warmer greige, here is the Benjamin Moore match for Perfect Greige. And if you are cross-shopping the deeper, moodier end of the gray family, we ran the same exercise for the Benjamin Moore match for Dorian Gray. Each uses the same LRV-plus-undertone method, and each ends the same way: confirm the finalist on your own wall before you commit a gallon.
Frequently asked questions
What is the closest Benjamin Moore equivalent of Worldly Gray?
The closest widely recommended Benjamin Moore match is Revere Pewter HC-172, at an approximate LRV of 56 against Worldly Gray's LRV of 57. It is a warm greige that reads a hair darker and a touch greener, which keeps it in the same family rather than swapping the undertone. Collingwood OC-28 (approx LRV 62) is a close alternative that runs lighter and a shade cooler, with a faint violet whisper in dim light. Neither is an official or exact equivalent, so treat both as strong starting points to test, not guaranteed twins.
Is there a Behr version of Worldly Gray?
There is no official Behr version, but the match homeowners most often reach for is Behr Wheat Bread 720C-3, at an approximate LRV of 55. It sits very close to Worldly Gray on lightness while reading slightly warmer and a touch browner on a full wall. Because Behr mixes from its own tint system, expect a small undertone shift rather than an identical color, and confirm it with a sample in your own light.
Is Revere Pewter the same color as Worldly Gray?
No, they are close cousins, not the same color. Revere Pewter HC-172 measures about one LRV point darker and carries a slightly deeper, greener cast, while Worldly Gray SW 7043 reads a touch lighter and softer. On a small chip the difference is nearly invisible; on a sunlit wall it is easy to see, especially next to white trim. That is why we call Revere Pewter the closest match rather than a duplicate.
Will the Benjamin Moore match look identical to Worldly Gray on my wall?
Not exactly. Two greiges at nearly the same LRV can still diverge on undertone because each brand uses different pigments, and your lighting, sheen, flooring, and trim all push the result one way or the other. The delta between Worldly Gray and its Benjamin Moore match is small, but small is not zero. The reliable move is to preview both on a photo of your actual room, or sample them side by side, before you buy.
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Trademark notice. Sherwin-Williams and Worldly Gray, Benjamin Moore, and Behr are trademarks of their respective owners. FacadeColorizer is not affiliated with, endorsed by, or sponsored by these companies. Brand and color names are used descriptively (nominative fair use). Hex and RGB values are approximate digital renderings; the only authoritative reference is a physical paint chip.
Trademarks mentioned (Sherwin-Williams, Benjamin Moore, Behr, Caparol, Brillux, Sto, Alpina, Valspar, PPG, Glidden, Dulux, Crown Trade, Sandtex, Farrow & Ball, Johnstone's, Leyland) are property of their respective owners. FacadeColorizer is independent and not affiliated with any of them. Nominative fair use under Lanham Act §1125.
