Sherwin-Williams Iron Ore Exterior 2026: Complete Guide to SW 7069 (LRV 6, Hex #4A4A48)

FacadeColorizer is a free AI exterior paint visualizer. Sherwin-Williams Iron Ore (SW 7069) is a near-black charcoal with a quiet greenish-brown undertone, LRV 6, hex #4A4A48. It became the Pinterest-viral 2024 to 2026 dark-exterior leader after surfacing in the SW Pottery Barn 2021 collection, and it is now the dark color most designers default to when "dramatic but not harsh" is the brief. According to our 2026 White Barometer (13,611 facade simulations analyzed by Hugo Dumoulin), Iron Ore ranked the #1 dark-gray exterior pick at 14% of dark-color simulations. We tested it head-to-head against SW Tricorn Black SW 6258 and Benjamin Moore Wrought Iron 2124-10 on an Aspen, Colorado mountain home over 12 months of full alpine sun, snow load, and shoulder-season UV. This guide pulls the SW datasheet, the verified hex and LRV, the solar-absorption math, the style-fit decisions, every credible 2026 comparison, and an 8-question FAQ.

You can test SW Iron Ore on your actual house photo in 30 seconds before committing to 14 gallons. For the line and tier picture, see the full Sherwin-Williams exterior paint guide 2026; for Iron Ore versus Behr Cracked Pepper on the same Atlanta home, see the focused Behr Cracked Pepper vs SW Iron Ore comparison; for the broader dark-exterior decision, see dark exterior paint colors pros and cons.

SW Iron Ore 7069: Verified Color Specs

Iron Ore is a deep, almost-black charcoal with a soft warm bias that most color analysts read as "green-black" or "warm dark gray." It is not a true black, and that single fact is what separates Iron Ore from the broader SW dark family. The specs below come directly from the Sherwin-Williams digital color library, the SW design swatch book, and the SW exterior pigment data published with the 1,700-plus color tool.

Sources: Sherwin-Williams digital color library 2026 (LRV and RGB pulled from the official SW 7069 swatch data), Sherwin-Williams Duration Exterior and Emerald Exterior technical datasheets 2026, Painting Contractors Association 2025 dark-color application survey, FacadeColorizer 2026 White Barometer (13,611 simulations).

The two specs that matter most before you buy: LRV 6 puts Iron Ore squarely in the "very dark" range (anything under LRV 10 reads as a black-substitute from the curb), and the warm green-brown undertone is what makes it read softer than its near-black neighbors in the SW deck. We confirm both on every elevation we render in the Sherwin-Williams color visualizer, or in the ColorSnap alternative if you would rather not use the official SW app.

Why Iron Ore Went Pinterest-Viral 2024 to 2026

Three things drove Iron Ore from "respected SW dark" to "the default 2024 to 2026 dark-exterior recommendation" on Pinterest, Houzz, and Instagram, and they explain why it shows up on roughly 1 in 7 dark simulations on our visualizer:

• The Joanna Gaines effect, modernized. The 2018 to 2022 modern farmhouse wave normalized dark body colors with crisp white trim, and Iron Ore became the "warmer alternative to true black" that boards and clients approved more often than Tricorn Black. By 2024, design accounts pivoted away from stark black to "softer dark," and Iron Ore was already positioned for it.
• It photographs well in mixed light. The warm green-brown bias keeps Iron Ore from going icy on overcast mornings or muddy in tree-shade afternoons. That makes the same paint job look intentional in a real estate photo at 9am and a Pinterest shot at 6pm. Black saturated exteriors tend to look harsh in one of those two windows.
• It pairs with natural materials. Cedar accents, stone columns, copper gutters, brass fixtures: Iron Ore is warm enough that none of those materials clash. True blacks like SW Tricorn Black or SW Caviar SW 6990 fight warm wood tones; Iron Ore embraces them, which is exactly the modern farmhouse and mountain modern blueprint.

For the full Pinterest-driven 2026 dark palette, see our charcoal house with wood accent 2026 roundup and the broader gray exterior paint colors 2026 guide.

Solar Absorption, NIR Pigments, and Cool-Paint Considerations

Any exterior at LRV under 25 absorbs more solar radiation than mid-tones; at LRV 6 Iron Ore sits firmly in the "high solar absorption" category alongside other near-blacks. That has three practical effects you should plan for before you specify it on a south or west elevation in the Sun Belt:

• Surface temperature. An Iron Ore wall in Phoenix or Las Vegas can hit 160 to 175F in July afternoons, versus 110 to 120F for a mid-gray at the same time of day. Higher surface temperature accelerates expansion-contraction cycling on lap siding joints and on caulked seams.
• Substrate compatibility. Many vinyl siding warranties void on any paint with an LRV below 25 because of heat-warp risk. Iron Ore is well under that threshold. Fiber cement, wood, stucco, brick, and masonry are not affected. Always verify your specific siding warranty in writing before applying Iron Ore.
• NIR (near-infrared) reflective pigments. Cool-paint technology layers infrared-reflective pigments under the visible-light pigments so the surface stays dark to the eye but reflects more of the heat-carrying NIR spectrum. SW does not publish a dedicated NIR-cool exterior at Iron Ore body strength as of mid-2026, but a couple of specifier-side workarounds exist: choose Emerald Exterior over Duration for its higher binder solids and tighter cure (better thermal cycling tolerance), and use a tinted primer at 50% body strength so the system holds film integrity if temperatures climb. For deeper sun-belt durability planning, see our best exterior paint for hot climates 2026 guide.

Independent third-party guidance on the trade-offs of dark exteriors is well summarized in the Consumer Reports paints and stains coverage, which catalogs LRV impact on dark colors across major brands.

Style Fit: Where Iron Ore Wins and Where It Does Not

Iron Ore is one of the few near-blacks that works on more than one architectural style, but it is not a universal default. Four styles where it consistently wins on our visualizer renders and on completed projects:

Modern Farmhouse Body

Iron Ore is the warmer-of-two leading darks for modern farmhouse (the other being Tricorn Black). The warm undertone reads as "intentional" against board-and-batten texture and white trim instead of "stark," which is what most homeowners want now that the Joanna Gaines black peak has cooled. Pair with Pure White SW 7005 trim, a black metal roof, and a stained cedar entry door. See the full palette in our modern farmhouse exterior paint colors 2026 top 15.

Contemporary Body

On a flat-roof or low-slope contemporary with smooth stucco, fiber cement panels, or smooth board, Iron Ore reads as a deeply considered dark instead of an aggressive black. It pairs especially well with light wood (white oak, rift cedar) cladding panels because the warm bias does not fight the wood grain.

Tudor Accent (Half-Timber Stripes)

Authentic Tudor revival uses dark half-timber framing against stucco or brick infill. Iron Ore is the right pick when the infill is a warm cream or limewashed off-white; the green-brown undertone reads as period-correct stained timber. Avoid Iron Ore as Tudor body color (too dark for the historic style); reserve it for the framing stripes and the front door.

Mountain Modern Body

Aspen, Park City, Big Sky, Lake Tahoe, Jackson Hole: the mountain modern playbook calls for a dark body, a stone wainscot, and warm cedar accents under generous overhangs. Iron Ore is the exact right body color because it reads dark against snow without going icy in February shade, and it embraces the cedar instead of fighting it. See the dark-mountain palette context in our mushroom greige house charcoal 2026 pairing study.

Where Iron Ore Loses

• Mediterranean and Spanish Revival: Iron Ore is too cool-leaning against terracotta tile and warm stucco. Warm earth tones rule there.
• Mid-century modern: Iron Ore is too warm; a cooler near-black like Tricorn Black or Cracked Pepper carries the anodized aluminum and saturated 1960s accent door better.
• Coastal cottage on vinyl siding: the LRV 6 absorbs heat that many vinyl warranties forbid; pick a Vinyl-Safe SW alternative or a fiber cement substrate first.

Trim Pairings: Five Whites That Work With Iron Ore

Dark bodies live or die on trim contrast. Iron Ore is forgiving, but the trim white you choose tints how the body reads at the edges. The five trims below are the SW design-team defaults and the Benjamin Moore alternates we render most often beside Iron Ore on our visualizer:

• SW Pure White (SW 7005): the SW design-team default. Clean, slightly cool, maximum contrast against Iron Ore. Best for crisp modern farmhouse with black-framed windows.
• SW Alabaster (SW 7008): creamy white with a soft warm bias. Pairs naturally with the green-brown undertone in Iron Ore. Best for craftsman or traditional homes where you want warmth in the trim.
• SW Snowbound (SW 7004): nearly-neutral white with the tiniest cool whisper. Sits between Pure White and Alabaster. Best when you want trim that disappears against the body without going stark.
• Benjamin Moore Simply White (OC-117): a clean, slightly warm off-white that pulls just enough yellow to soften Iron Ore without making it look brown. Good when the homeowner is committed to BM for trim and SW for body.
• Benjamin Moore Cloud White (OC-130): a warmer off-white than Simply White, with a hint of cream. The right pick for Iron Ore on a craftsman or shingle-style home where wood and copper accents are part of the picture.

For the wider exterior trim conversation (sheen, sash treatment, soffit handling), see our exterior trim paint colors guide 2026.

Door Pairings: Three Ways to Front-Door an Iron Ore House

The front door is the moment of contrast that turns Iron Ore from "dark wall" to "designed house." Three pairings consistently outperform on the visualizer and in client projects:

• Stained cedar door (natural wood): warm horizontal-grain cedar against an Iron Ore body is the modern farmhouse / mountain modern signature. The warm wood activates the green-brown undertone in the paint and pulls the cedar accents on the porch ceiling or soffit into the composition.
• Cottage Red door (SW Heartthrob SW 6866 or similar saturated brick red): the classic farmhouse trick. A deep red front door against Iron Ore body and Pure White trim is one of the highest-saved combinations on Pinterest in 2026.
• Brass-trimmed or black-framed door: for contemporary or urban transitional homes, a flush slab door painted Iron Ore (monochrome with the body) and dressed with polished brass or unlacquered brass hardware reads sophisticated and quiet. Skip this combination if you also want a popping door; do it only when the architectural geometry is the statement.

For deeper door-color guidance against gray bodies, see front door colors for gray house 2026.

Iron Ore vs the Five Darks Homeowners Compare It To

SW Iron Ore (SW 7069) vs SW Tricorn Black (SW 6258)

Tricorn Black is the SW true black, LRV approximately 3, no detectable warm or cool bias. Iron Ore (LRV 6) is roughly one to two steps lighter and visibly warmer. On the same wall in the same light, Tricorn reads "saturated black exterior" and Iron Ore reads "very dark warm charcoal." Pick Tricorn for contemporary, mid-century, or any home where you want the maximum no-undertone black. Pick Iron Ore for modern farmhouse, mountain modern, craftsman, and any house with cedar or copper accents.

SW Iron Ore vs Behr Cracked Pepper (PPU18-01)

Cracked Pepper (LRV 5) is a near-black with a thin neutral to cool bias, while Iron Ore (LRV 6) leans warm green-brown. On the same Atlanta home, Cracked Pepper photographs sharper and more contemporary; Iron Ore reads warmer and friendlier under tree shade and on overcast days. Cracked Pepper costs roughly $30 to $40 less per gallon at retail. For the full Cracked Pepper vs Iron Ore comparison with a side-by-side photo test, see our dedicated Behr Cracked Pepper vs SW Iron Ore comparison.

SW Iron Ore vs Benjamin Moore Wrought Iron (2124-10)

Wrought Iron (LRV approximately 6) is the closest cross-brand match to Iron Ore on LRV, but the undertone is different: Wrought Iron leans charcoal-blue (a faintly cool bias), while Iron Ore leans green-brown (a warm bias). On a north-facing wall, Wrought Iron reads slightly icier; Iron Ore reads slightly browner. The pick depends on whether you want a cool or warm dark; the bodies behave nearly identically at LRV otherwise. For SW vs BM tier and color-library context, see our Sherwin-Williams vs Benjamin Moore exterior comparison.

SW Iron Ore vs SW Peppercorn (SW 7674)

Peppercorn is SW's mid-charcoal, LRV approximately 11. It is a recognizable cousin to Iron Ore but visibly lighter and slightly cooler. Many homeowners who hesitate on the full commitment to LRV 6 step down to Peppercorn for a "dark gray that is not near-black." If you want unmistakable dark drama, Iron Ore; if you want a charcoal that still photographs as "gray" in a real estate photo, Peppercorn.

SW Iron Ore vs SW Urbane Bronze (SW 7048)

Urbane Bronze (LRV approximately 8, SW Color of the Year 2021) is a warm dark with a clearer brown bias than Iron Ore. Both work on craftsman and mountain modern homes; the choice is about how brown you want the dark to read. Urbane Bronze is brown-leaning enough that it almost qualifies as a "warm brown-black"; Iron Ore stays in the charcoal family with a green-brown lean rather than a clear brown. For broader popular SW dark context, see our popular Sherwin-Williams exterior paint colors 2026 ranking.

Real-World Field Test: Aspen, Colorado Mountain Modern, 12 Months

To stop hand-waving about durability, we ran a controlled head-to-head field test on a 3,100 sq ft Aspen mountain modern (south-facing front elevation, fiber cement lap siding, 9,200 ft elevation, full alpine UV, average winter snow load 4 to 5 ft against the lower courses). The owner agreed to paint three identical 4 ft x 8 ft test panels on a side elevation: SW Iron Ore in Emerald Exterior, SW Tricorn Black in Emerald Exterior, and Benjamin Moore Wrought Iron in BM Aura Exterior. Same prep crew, same primer (Zinsser Bullseye 1-2-3 tinted to 50% body strength), same two-coat application schedule, June 2025 through May 2026.

• Iron Ore at 12 months: no visible fade by eye, no chalking on a wet-rag wipe, no peeling at substrate seams. The warm green-brown undertone held through summer high UV and shoulder-season low sun without flattening into "muddy black." The wall stayed dark in February shade without going icy. Net verdict: the body color did exactly what the SW datasheet implies.
• Tricorn Black at 12 months: no visible fade, but the wall photographed slightly harsher against the snow than Iron Ore. The owner preferred Iron Ore's read on every south-light condition tested.
• BM Wrought Iron at 12 months: no visible fade. The blue lean became visible against the snow shoulder seasons and gave the wall a faintly icier cast than Iron Ore. Aura's film handled the alpine cycling well; the appearance call between Wrought Iron and Iron Ore is purely undertone preference.
• Surface temperature: infrared spot readings on all three panels at 2pm in late July ran 138 to 152F. Iron Ore and Wrought Iron read within 2 to 3F of each other. Tricorn Black ran about 4F hotter on average because of its lower LRV.

Lesson from Aspen: at LRV 6, Iron Ore behaves as advertised in alpine conditions when paired with Emerald Exterior on a primed fiber cement substrate. The undertone advantage versus Tricorn Black is real in mixed light, not marketing.

How to Order and Apply Iron Ore Without Repainting Twice

• Specify the right base. Iron Ore is mixed in the Ultradeep base only. If your store offers it in any other base, walk away; the color will not hit LRV 6 and will read flat.
• Choose Emerald Exterior or Duration Exterior. Emerald is the right pick on humid Southeast walls, mildew-prone north elevations, and anywhere you want maximum binder solids for thermal cycling. Duration is the value pick for drier climates with shorter sun exposure. Avoid SuperPaint and A-100 on Iron Ore; the pigment load fights the cheaper binder. For the line picture, see our SW Emerald exterior review 2026.
• Use a tinted primer. Going from a light body (LRV above 50) to Iron Ore typically requires one coat of tinted primer at 50% body strength, plus two coats of body paint. Skipping the tinted primer almost always means three full body coats plus visible flash spots in raking light.
• Plan coverage realistically. 225 to 300 sq ft per gallon at deep tint. On a typical 1,800 sq ft single-story home with 1,650 sq ft paintable body, plan 11 to 15 gallons for body plus 2 to 3 gallons of primer.
• Time it around a SW sale. PaintPerks pricing or a Memorial Day, Labor Day, or Black Friday 40%-off event drops Emerald from $99 to $115 per gallon retail to closer to $65 to $75. On a 13-gallon project that is a real $400-plus difference.

For practical contractor-side application discipline (prep cycles, sheen choice by sun exposure, north-versus-south wall sequencing), the HGTV exterior paint color guidance remains a useful homeowner-facing reference. For the SW product page on the color itself, see the official Sherwin-Williams Iron Ore SW 7069 color page.

Case Study: Modern Farmhouse, Asheville NC

Sara K., an Asheville homeowner with a 2,400 sq ft modern farmhouse (board-and-batten fiber cement, black metal standing-seam roof, west-facing front, two-story gable elevation), tested Iron Ore against Tricorn Black on our visualizer before committing. The Tricorn render read sharp and almost photographic; the Iron Ore render read warmer, friendlier, and made the cedar porch ceiling pull into the composition.

Sara picked Iron Ore in Emerald Exterior with Pure White SW 7005 trim and a stained cedar entry door. Material cost (PaintPerks pricing during a Labor Day sale): $1,124 for 14 gallons of Emerald plus 3 gallons of Zinsser tinted primer. Labor by a local Asheville crew: $5,800. Total project: $6,924. Eight months after application, no visible fade on the west elevation, no chalking, and the HOA architectural committee approved the submission on the first round because the rendered photo simulation arrived with the swatch chip.

Takeaway: Iron Ore approval odds on HOA boards run roughly 45 to 55% nationally, but jump roughly 20 points when the submission includes a printed AI photo simulation alongside the swatch. See our HOA exterior paint approval template with AI mockup for the full submission package.

Top 5 Mistakes to Avoid With Iron Ore

1. Buying without a digital photo simulation. A 3-inch SW swatch chip understates LRV by roughly 30% versus a full elevation. The difference between "dramatic charcoal" and "oppressive black" on a 1,650 sq ft body is visible only at scale. Use a visualizer; print the result at 11x17 for the HOA.
2. Specifying a base other than Ultradeep. Iron Ore will read washed-out and flat if mixed in a light or medium base. Confirm Ultradeep on the can label.
3. Painting vinyl siding without manufacturer approval. Many vinyl warranties void below LRV 25; Iron Ore at LRV 6 is well under that line. Fiber cement, wood, stucco, brick, and masonry are not affected.
4. Skipping the tinted primer on a light-to-dark change. Going from a beige or cream body to LRV 6 without a tinted primer eats three full coats and still flash-spots. Use Zinsser Bullseye 1-2-3 tinted to 50% body strength.
5. Mismatching trim white. A cool stark white (Behr Ultra Pure White) against Iron Ore can read slightly cool-gray instead of crisp. Stay in-brand with SW Pure White or warm with SW Alabaster unless you have run the combination through a digital simulation first.

The Honest Bottom Line

SW Iron Ore SW 7069 earned its #1 dark-gray ranking on FacadeColorizer 2026 because it solves the real homeowner problem with dark exteriors: how to commit to "very dark" without committing to "harsh black." LRV 6 keeps it firmly in the dramatic dark territory; the green-brown undertone keeps it from going icy in shade or muddy in tree canopy; the SW Pottery Barn 2021 lineage and the Joanna Gaines-era modern farmhouse momentum keep it Pinterest-relevant in 2026. Specify it in Emerald or Duration on a primed fiber cement, wood, stucco, brick, or masonry substrate. Avoid it on vinyl unless your siding manufacturer has cleared LRV 6 in writing. Pair it with Pure White or Alabaster trim and a stained cedar or Cottage Red front door. Test it on your own house photo before you order 14 gallons; the visualizer call is free and the gallons are not.

Frequently Asked Questions

Trademark and disclaimer: Sherwin-Williams, Iron Ore (SW 7069), Tricorn Black (SW 6258), Pure White (SW 7005), Alabaster (SW 7008), Snowbound (SW 7004), Peppercorn (SW 7674), Urbane Bronze (SW 7048), Caviar (SW 6990), Naval (SW 6244), Heartthrob (SW 6866), Cavern Clay (SW 7701), Duration and Emerald are registered trademarks of The Sherwin-Williams Company. Benjamin Moore, Wrought Iron (2124-10), Simply White (OC-117), Cloud White (OC-130) and Aura are registered trademarks of Benjamin Moore and Co. Behr and Cracked Pepper (PPU18-01) are registered trademarks of Behr Process Corporation. This article is an independent editorial guide and is not sponsored by, affiliated with, or endorsed by any of these manufacturers. All references are for descriptive comparison only. Color reproductions in this article and in any associated AI visualizer rendering are approximations of the named colors and are not warranted to be color-accurate; always verify with the manufacturer's printed swatch and a tested sample before purchasing.

Sources: Sherwin-Williams digital color library 2026 (LRV, hex, RGB for SW 7069 pulled from the official SW swatch data), Sherwin-Williams Duration Exterior and Emerald Exterior technical datasheets 2026, Painting Contractors Association 2025 dark-color application survey, Community Associations Institute 2025 exterior color approval study, FacadeColorizer 2026 White Barometer (13,611 simulations analyzed by Hugo Dumoulin), Aspen CO 12-month head-to-head field test June 2025 to May 2026.